Summary: The Amazon market is saturated with products, and for Amazon sellers to succeed they must continue to acquire and expand their education on online selling tips and strategies.
Individuals who make their living through online selling have it fairly rough nowadays. As more and more people flock to the internet to sell their product, yours is getting overlooked in all the traffic and noise. The online selling industry is so flooded with products and services that it can be difficult to make what you’re offering stand out of the crowd. This is especially true for Amazon sellers. Online sellers need an extra edge, and they can get that edge through educating themselves.
How can I educate myself?
What is crucial for online sellers is the ability, and drive, to educate themselves. If online sellers, especially Amazon sellers, don’t evolve they will be lost in the shuffle of other numerous online competitors. You might not think you have the time to educate yourself, you may believe that you’re too busy with life, family, friends, and your business. What you must remember is that when you educate yourself, you advance your career!
To help you do this, you must set reasonable goals, find a mentor or partner, ask questions, get started, and dig into available resources. Today, you have almost unlimited access to educational resources that will help you improve your business, so why not take advantage of them? Blue Bird Marketing Solutions Inc. is one company you may look to as a resource, as they launch and grow thousands of new products with great success both on and off Amazon. Another trusty, time-honored resource is books.
What are two great reads for Amazon Sellers?
The Third Door
As mentioned earlier, having a mentor can be an absolutely priceless resource for you. The novel The Third Door, by Alex Banayan, discusses the value of mentors and how successful people pave their own path. Banayan claims that when you work hard and never give up, despite possible rejections, you will achieve success.
The Purple Cow
The Purple Cow, by Seth Godin, is also an excellent resource for Amazon sellers. This novel discusses new age marketing, essentially how the advertising of the products matters less than the product quality; the product needs to sell itself. Three takeaways from this book are: word-of-mouth marketing is the new advertising, taking risks is less riskier than avoiding risks, and if you want your products to be successful you must focus on the early adopters as your first customers.
Other Great Reads
Disrupt Yourself, by Whitney Johnson is about how knowing your strengths, accepting your weaknesses, and constantly learning will help you thrive on Amazon.
Contagious: Why Things Catch On, by Jonah Berger, touches on the logic behind going viral. Berger explains how social transmission and word of mouth are necessary tools to increase popularity of products. This book also contains techniques that can help your product go viral.
Shoe Dog: A Memoir by the Creator of Nike, by Phil Knight, is the autobiography of the Nike founder. The author shares how you can grow your product and beat your competition.
These are only a handful of the many books that can help expand Amazon sellers’ knowledge about how to succeed in an oversaturated market, and with the help of these resources you will gain that edge to make your product distinctive and attractive to the consumer.