Amazon Social Media Codes - What Are They and How Do You Use Them?

Social media promotion codes can be a fantastic tool to use when selling on Amazon, but what exactly are they? How should you use them to best benefit your product sales? It’s important to understand what social media codes are and what they can do for you, so let’s talk about them!

What are Amazon Social Media Codes?

Amazon social media codes are special promotional discounts you, the seller, can create on Amazon for your product. You can even share them on social networking sites, which helps to get the word out about your product.

How Do I Set Them Up?

Making social media promotional codes is similar to other coupons in Seller Central. First, you want to go to promotions, then to advertising, and then select to start a promotion. From there, you can pick to do a “Social Media Promo Code.”

Next, you can design your promotion, pick the conditions, scheduling, and any other parameters you want. From there, you’ll have to submit the promotion for approval, and wait for Amazon to give you the shareable promotion link. After about four hours, once the promotion page is live, you can share the link with your audience.

How Do I Become Eligible to Use Promotional Codes?

Any sellers who meet specific criteria can use Amazon’s social media promotional codes. Your feedback must be four stars or more, or you have to be in the Brand Registry. As long as you meet those requirements, you’re good to go!

What Are the Pros and Cons?

One of the biggest pros for Amazon’s social media promotional codes is that it doesn’t cost you anything to run, and you can run as many as you like. There are a lot of other benefits, too, like the ability to target your audience, automatic code entry for customers, and the ability to direct customers to all of your current promotions on one page.

One con of using these promotional codes is that you won’t have control over your promotional page’s aesthetics. You also might want to modify your settings to avoid customers buying in bulk during sales.

How Do I Make the Most of My Codes?

You can optimize your codes in a variety of ways. Ensuring you have all of your logistics sorted out is a great way to start. For example, making sure you’ve got enough inventory, making sure your details are all entered correctly, and testing your URLs.

Once that’s figured out, you can focus on marketing aspects such as knowing your target audience, selecting call-to-action words for your promotion, creating visuals, and promoting frequently.

It’s also a good idea to analyze your customers’ feedback. Improving your product and making sure customers are satisfied is one of the best ways to aim for success.

Overall, Amazon’s social media promotional codes are an excellent marketing tool. They can help you reach a much wider audience for no cost and are both quick and easy to set up on your account. Be sure to optimize your promotional codes for the best impact and take advantage of the ability to share on social media!

© 2019 by Blue Bird Marketing Solutions Inc.

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